Cadbury: TRY TIME

Cadbury Try Time brought together Kiwis’ love for rugby and chocolate in a fun, interactive way — giving fans the chance to win a share of $50,000 each game by entering online and being randomly assigned an All Blacks jersey number. If their player scored the first try, they won. I was the designer on the project, creating the key POS suite, competition website, and Sky Sport media assets — all designed to feel bold, playful, and unmistakably Cadbury. I built the website in Figma and worked closely with a developer to bring the interactive experience to life, while also overseeing the finished artist to make sure the rollout across all retailers was smooth and consistent.