MAINLAND PHOTOSHOOT

I assisted with the art direction of a Mainland Cheese photoshoot, working alongside a photography agency to create a library of images for future Mainland campaigns. The photography was carefully planned to work across a variety of formats, with enough clear space to accommodate campaign messaging and supporting copy. It was a great opportunity to learn about the intricacies of food styling, lighting, composition and prop styling and how each element comes together to create imagery that feels natural, appetising and true to the brand.