Pepsi x SYNTHONY Experiential Activation

Joining forces with Raydar's experiential team, I designed the bespoke Glam Bar for Pepsi's activation at SYNTHONY. Creating a makeup touch-up station that encouraged festivalgoers to stop, interact with the brand, and share the experience. Working alongside the wider team, I helped bring the activation to life through a visually engaging space that complemented the bold Pepsi brand and contributed to an immersive festival experience featuring a two-storey bar, VIP viewing platform, chill zones, merchandise, and product sampling.